Abandoned synonym12/24/2023 ![]() Try a subject line like "Don't let sell out” or "Your discount will expire in 5 hours."Įmail #3: Offer the customer an incentive to come back, like a coupon or promo code for free shipping. Let your customer know that their discount may expire or that a product they selected might not be available much longer. Giving your customer a full day makes the 2nd email feel less disruptive, but it doesn't let so much time pass that the customer forgets what they wanted to buy.Įmail #2: This message should create a sense of urgency. If the 1st email doesn't bring the customer back, send a 2nd email after about 24 hours. ![]() Use a subject line like "We're holding onto your goodies for you" or "Oops! There's some stuff still sitting in your cart." Many use a series of 3:Įmail #1: This message can be a friendly reminder that assumes the customer just got distracted. Your abandoned cart email campaign doesn’t have to stop at 1 email, though. An email sent shortly after the cart is abandoned can generate more revenue than the same email sent 24 hours later, so try to send the 1st email within 1 to 2 hours of the customer leaving your site. You may even want to consider putting a call to action (CTA) at the top and bottom of the email. You can’t expect your readers to know what to do unless you explicitly tell them, so be sure to include a link to your checkout page with clear instructions. Conclude the email with a call to action. That’s why it’s important to remind them what products they selected (and include pictures of them if you can). They may have even forgotten that they were thinking about buying anything from your site at all. "Hey Martha, the 7 items in your cart are waiting for you." This will make your email feel concrete and immediate.īy the time you send your email, your recipient may have forgotten what they were going to purchase. That means not using more than 1 exclamation point or writing anything in all caps. When in doubt, keep things clean and simple. If anybody says something feels like clickbait, toss it. This can be tricky, so let your team read each subject line. For example, you could write, "Hey Tony, you left something here." Whenever possible, keep things personal and friendly. If you’re targeting mobile users, keep it to 50 characters or fewer. ![]() You don’t want your subject to run off the screen or trail off with an ellipsis. So how do you write copy that grabs their attention? The subject is one of the first things your recipients will see. Better yet, write an email for each segment of your audience. Make sure you know the answers to these questions before you write your email. Who are your customers, and what kind of relationship do they have with your business? What kind of relationship do they want? Will they respond well to jokes, or would they rather you just get to the point? That’s why it’s crucial to communicate as clearly as possible. How to write abandoned cart emails that convertĬlever copy and vivid imagery can engage your customers, but capturing their attention won’t matter unless you make it easy for them to buy the products they want. Then you can solve the problem with an email that offers discounted shipping, helps them check out, or emphasizes your site's safety. Some common reasons for walking away include high shipping costs, having to register for an account, or concerns about the site’s security.īut if you don't have answers, start collecting feedback to determine exactly why your customers show up at your website and not your competitor’s-and why they walked away. If you know the answers to these questions and can address them in your email copy, you're halfway there. To write an effective abandoned cart email, you need 2 key pieces of information: If that's too time consuming for your business, don’t worry-you can automate the process. Small retailers often create and send these emails manually. The 2nd might give you a deadline-“Your order is about to expire!”-and the 3rd usually includes a coupon or discount to bring you back. ![]() The 1st is usually a gentle reminder to complete your purchase. If you’ve ever left an online purchase behind, you may have received abandoned cart emails, which often come in stages. But here's the good news: With abandoned cart emails, you can bring them back and encourage them to complete their purchase. ![]() People leave stuff behind for all sorts of reasons. Nearly 70% of e-commerce shoppers abandon their carts before checking out. ![]()
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